How Video Analytics can help your Retail Shop?
Video analytics is helpful in wide areas like in banks, railways/metro station, parking management, airport, hospitals etc. Same way it is also very useful in retail shops or shopping malls.
Now a retail business has become quite complex and shop owners faces a lot of challenges in controlling theft and shrinkage which affects in the profit of the business. So in such cases the shop owners can use the IP CCTV cameras in a store and the data will be recorded in the camera. The data captured in the camera will be stored in a table format and it is difficult to read those data to give meaningful information. Hence the video analysis software provides not only the information in a readable format but also a detailed consolidated report of a retail shop.
By using the camera in the shopping malls or in the retail shop we can make a count on number of people enters into the shop and retailers can track what you buy and ignore in the shop, where you walk so they can optimize store layouts. Because today’s stores aren’t just interested in what you buy but they also wanted to know how you shop.
Video analytics falls into two categories one is about the business and other one is about the security both are bit different although it performs the same. When we consider about the business analytics how many number of people will enters into the shop and what the customers will buy and ignore will be tracked by the camera. When consider about the security analytics, if some person enters into the shop and if he steals any product in the shop will be recorded by the camera so this will be easy for the shop owners to track the thief and any intruder enters into the shop or mall will also be tracked by using the camera.
This would not only enable the store owners to provide a safer environment to their customers and staff, but also provide business solutions to improve the store operations. By gathering and analyzing actual in-store performance, retailers now have the ability to monitor measure and manage what is impacting the customer experience in the store or in the shopping mall.
Comments
Post a Comment